#HBTRENDS – 5 Reasons Why Independent Hotels Need Millennials in Their Ecosystem

July 22nd, 2016|#HBMembers, Marketing|

Everyone in the industry has heard of Mr. Sébastien Bazin’s announcement regarding the millennial committee he has created. No? Well if not, here is a little recap’: Accor’s CEO has appointed a group of 12 anonymous individuals, Millennials (born between 1980 and 1990) in order to review all decisions made by the hotel group, making [...]

#HBREPORT 1 – Who manages your hotel’s social media? 

July 7th, 2016|#HBMembers, Marketing, Social Media|

Last week, I created a poll on Twitter to try and understand who's behind a hotel's social media channels. The fact that it was a poll on Twitter means that answers are very broad in terms of country, hotel size or category, and not specific enough. However it already gives some interesting information. Respondents could either select "a social [...]

#HBARTICLE – If Content is King, Context is Queen !

July 7th, 2016|Marketing|

This statement was made by Ram Parimi, VP International at Social Tables last April during the 'Hotels & the Digital Brands' panel discussion at the IHTF conference. I think it is important to understand what it means for hotels and for them to realize how can they incorporate it in their social media strategy. In [...]