#HBPRESS – Notre lettre à Simon Sinek via INfluencia

January 28th, 2017|Marketing, Millennials, Social Media|

Alerte : « Simon le Serpent » a piqué… et c’est viral !  Notre article d'abord écrit en Anglais sur le blog HB (ici) a été traduit en Français, en exclusivité pour le magazine INfluencia et publié le 17/01/2017. Merci à Isabelle Musnik, directrice de la publication, pour avoir soutenu notre initiative! L'époque des stéréotypes destructeurs est [...]

#HBARTICLE – You are so gorgeous!… Too bad no one notices it… !

January 18th, 2017|Hotels, Marketing, Restaurants, Social Media|

Most of you I am sure, remember your childhood Disney classics - especially one we already used as an example in our previous article last week - the Jungle Book. In case you don't, may I invite you to go back to it before your read the article below. We will use it to explain how the digital transformation is affecting [...]

#HBPRESS – “Humanising the Digital Experience” via Boutique Hotel News

January 17th, 2017|Hotels, Marketing, Millennials, Social Media|

How can hotels address the challenge of humanisation before robotisation? How can hotels stand out online ?  How can hotels adapt to changing consumer behaviours and what does it mean ? READ THE FULL ARTICLE About Boutique Hotel News: The Boutique Hotel News website is one of the leading B2B news platform for the hotel [...]

#HBTREND – “Simon the Snake” has stung…watch out, it is poisonous! A Millennial’s reply to Simon Sinek’s ‘millennial question’ 30M views

January 5th, 2017|#HBEvents, #HBNewsletter, Marketing, Millennials|

Friends, colleagues, parents of friends and colleagues, you have all seen and shared THE Simon Sinek interview: the one HERE, where he is saying lots of %^I)$^IP#P^IP#I! And still you like what he is saying?! Are you nuts? Are you 'suicidal'? Do you doubt so much that you lose the self-esteem of our generation USPs? We are the DIGITAL world! [...]

#HBTREND – Top 5 Digital Trends for 2017 via HOREKA

January 2nd, 2017|Content, Hotels, Marketing, Restaurants, Social Media|

If you are: a hotel or restaurant professional who don't always have time to catch-up on the latest digital trends - especially smaller businesses, a professional interested in learning more about the digital world, a busy digital marketing, PR or communications professional working in the hospitality industry and looking to stay on top of the the [...]