About Hannah Beraud

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So far Hannah Beraud has created 35 blog entries.

#HBPRESS – “La prochaine révolution digitale: l’Humanisation” via INfluencia

February 21st, 2017|Content, Marketing|

Nous sommes fières de partager avec vous un aperçu du dernier article que nous avons écrit spécialement pour le 20e numéro d'INfluencia sur le thème de l'Émotion. Le sujet que nous abordons est à la base de la mission que nous nous sommes donné et poursuivons à travers notre agence de conseil: créer des relations digitales plus [...]

#HBPRESS – Notre lettre à Simon Sinek via INfluencia

January 28th, 2017|Marketing, Millennials, Social Media|

Alerte : « Simon le Serpent » a piqué… et c’est viral !  Notre article d'abord écrit en Anglais sur le blog HB (ici) a été traduit en Français, en exclusivité pour le magazine INfluencia et publié le 17/01/2017. Merci à Isabelle Musnik, directrice de la publication, pour avoir soutenu notre initiative! L'époque des stéréotypes destructeurs est [...]

#HBARTICLE – You are so gorgeous!… Too bad no one notices it… !

January 18th, 2017|Hotels, Marketing, Restaurants, Social Media|

Most of you I am sure, remember your childhood Disney classics - especially one we already used as an example in our previous article last week - the Jungle Book. In case you don't, may I invite you to go back to it before your read the article below. We will use it to explain how the digital transformation is affecting [...]

#HBPRESS – “Humanising the Digital Experience” via Boutique Hotel News

January 17th, 2017|Hotels, Marketing, Millennials, Social Media|

How can hotels address the challenge of humanisation before robotisation? How can hotels stand out online ?  How can hotels adapt to changing consumer behaviours and what does it mean ? READ THE FULL ARTICLE About Boutique Hotel News: The Boutique Hotel News website is one of the leading B2B news platform for the hotel [...]

#HBTREND – “Simon the Snake” has stung…watch out, it is poisonous! A Millennial’s reply to Simon Sinek’s ‘millennial question’ 30M views

January 5th, 2017|#HBEvents, #HBNewsletter, Marketing, Millennials|

Friends, colleagues, parents of friends and colleagues, you have all seen and shared THE Simon Sinek interview: the one HERE, where he is saying lots of %^I)$^IP#P^IP#I! And still you like what he is saying?! Are you nuts? Are you 'suicidal'? Do you doubt so much that you lose the self-esteem of our generation USPs? We are the DIGITAL world! [...]

#HBTREND – Top 5 Digital Trends for 2017 via HOREKA

January 2nd, 2017|Content, Hotels, Marketing, Restaurants, Social Media|

If you are: a hotel or restaurant professional who don't always have time to catch-up on the latest digital trends - especially smaller businesses, a professional interested in learning more about the digital world, a busy digital marketing, PR or communications professional working in the hospitality industry and looking to stay on top of the the [...]

#HBNEWS – Digital Updates #1

December 23rd, 2016|#HBNewsletter|

Combining the digital and print worlds, guest lectures at the Glion Institute of Higher Education in London, new articles for hoteliers and restaurateurs on the blog, and launching a collection of luxury hotels for the new generation of travellers... We are thankful to our clients and partners for keeping us busy! Check out the HB newsletter to [...]

#HBSTRATEGY – 3 Tips to Create Content That Will Make Your Hotel Stand Out on Instagram !

December 11th, 2016|#HBSTRATEGY, Content, Hotels, Marketing, Social Media|

From a hotel’s perspective, what best way than to showcase the beauty and uniqueness of your property than being the one making your fans dream, crave, travel with beautiful content and stories on Instagram?  It seems however that hotels, big and small, all over the world, are facing the same challenge : how to engage fans on [...]

#HBCONFERENCE – GLION GUEST LECTURE #2 : HB ON THE OTHER SIDE OF THE ROOM

December 5th, 2016|#HBEvents|

For the second time this year, I was invited to give a guest lecture at the Glion Institute of Higher Education, college I graduated from in 2013. The first time I went back to give a lecture in one of the Marketing course was this Summer on the Bulle campus in Switzerland and the second [...]

#HBARTICLE – 3 tips for hotels and restaurants to start using social media in 2017

November 22nd, 2016|Hotels, Restaurants, Social Media|

Can you imagine it has already been 12 years since Facebook was created by Mr. Zuckerberg? This being said, it means you - busy hotelier or busy restaurateur - have had 10 wholllleeee years to think about some sort of social media plan to integrate into your marketing strategy. And what have you done…? You [...]