#HBCONFERENCE – GLION GUEST LECTURE #2 : HB ON THE OTHER SIDE OF THE ROOM

December 5th, 2016|#HBEvents|

For the second time this year, I was invited to give a guest lecture at the Glion Institute of Higher Education, college I graduated from in 2013. The first time I went back to give a lecture in one of the Marketing course was this Summer on the Bulle campus in Switzerland and the second [...]

#HBARTICLE – 3 tips for hotels and restaurants to start using social media in 2017

November 22nd, 2016|Hotels, Restaurants, Social Media|

Can you imagine it has already been 12 years since Facebook was created by Mr. Zuckerberg? This being said, it means you - busy hotelier or busy restaurateur - have had 10 wholllleeee years to think about some sort of social media plan to integrate into your marketing strategy. And what have you done…? You [...]

#HBREPORT 1 – The Digital Halloween Costume : What Luxury Hotels in London Wore the Scariest Social Media Costume ?

November 1st, 2016|#HBMembers, Hotels, Marketing, Social Media|

Halloween in the UK and in the USA is a quite a popular event. Everyone, kids and adults alike enjoy dressing up. This year even Burger King dressed up as McDonalds! And when looking at some top London luxury hotels' Instagram content, it looks like some 5* dressed up as 3* this Halloween! But it clearly did [...]

#HBCONFERENCE – Talking about Personalisation, Ethics and Purpose at the Independent Hotel Show 2016

October 21st, 2016|#HBEvents|

This year and for the first time, I was given the opportunity to speak at the Independent Hotel Show in London, the 5th edition of this show specifically designed for independent hoteliers. The IHS reunites the best suppliers in the luxury boutique sector from design, furnitures, F&B suppliers, marketing and many more. It is a great event to network with hoteliers, [...]

#HBTREND – Traditional or Digital ? Reflecting on the Future of Restaurant Menus

October 10th, 2016|#HBMembers, Marketing|

It is in restaurants' nature to evolve with time and according to market trends, customer behaviours, technology etc. As a result, many restaurants over the world test and try different types of menus. We have taken a closer look at a few restaurants in London and Paris and their approach to menu-design. 1.'No Menu'   L'Entrecote - Paris, [...]

#HBTRENDS – Who Are The Fake Digital Gurus and How to Avoid Them ?

September 20th, 2016|Marketing, Social Media|

I was inspired to write this post after reading an article about the Charlatans of Hospitality (a group of people who believe that because they travel a lot and stay in 5* hotels, they can call themselves hotel developpers - HAHA!). It made me laugh because this kind of people has infiltrated many different industries (restaurants, hotels, food, law, [...]

#HBSTRATEGY – 15 questions hospitality professionals need to ask before investing in social media tools !

September 8th, 2016|#HBSTRATEGY, Marketing, Restaurants, Social Media|

With the new technologies taking over their businesses and changing customers' behaviours, many overwhelmed restauranteurs out there seem to feel frustrated with the large choice of new tools. If you do not know where to start when thinking of investing into the digitalisation of your restaurant, here are a few points to begin with : Wi-fi [...]

#HBTRENDS – 5 Reasons Why Independent Hotels Need Millennials in Their Ecosystem

July 22nd, 2016|#HBMembers, Marketing|

Everyone in the industry has heard of Mr. Sébastien Bazin’s announcement regarding the millennial committee he has created. No? Well if not, here is a little recap’: Accor’s CEO has appointed a group of 12 anonymous individuals, Millennials (born between 1980 and 1990) in order to review all decisions made by the hotel group, making [...]

#HBREPORT 1 – Who manages your hotel’s social media? 

July 7th, 2016|#HBMembers, Marketing, Social Media|

Last week, I created a poll on Twitter to try and understand who's behind a hotel's social media channels. The fact that it was a poll on Twitter means that answers are very broad in terms of country, hotel size or category, and not specific enough. However it already gives some interesting information. Respondents could either select "a social [...]

#HBARTICLE – If Content is King, Context is Queen !

July 7th, 2016|Marketing|

This statement was made by Ram Parimi, VP International at Social Tables last April during the 'Hotels & the Digital Brands' panel discussion at the IHTF conference. I think it is important to understand what it means for hotels and for them to realize how can they incorporate it in their social media strategy. In [...]