#HBPRESS – “La prochaine révolution digitale: l’Humanisation” via INfluencia

February 21st, 2017|Content, Marketing|

Nous sommes fières de partager avec vous un aperçu du dernier article que nous avons écrit spécialement pour le 20e numéro d'INfluencia sur le thème de l'Émotion. Le sujet que nous abordons est à la base de la mission que nous nous sommes donné et poursuivons à travers notre agence de conseil: créer des relations digitales plus [...]

#HBPRESS – Notre lettre à Simon Sinek via INfluencia

January 28th, 2017|Marketing, Millennials, Social Media|

Alerte : « Simon le Serpent » a piqué… et c’est viral !  Notre article d'abord écrit en Anglais sur le blog HB (ici) a été traduit en Français, en exclusivité pour le magazine INfluencia et publié le 17/01/2017. Merci à Isabelle Musnik, directrice de la publication, pour avoir soutenu notre initiative! L'époque des stéréotypes destructeurs est [...]

#HBARTICLE – You are so gorgeous!… Too bad no one notices it… !

January 18th, 2017|Hotels, Marketing, Restaurants, Social Media|

Most of you I am sure, remember your childhood Disney classics - especially one we already used as an example in our previous article last week - the Jungle Book. In case you don't, may I invite you to go back to it before your read the article below. We will use it to explain how the digital transformation is affecting [...]

#HBPRESS – “Humanising the Digital Experience” via Boutique Hotel News

January 17th, 2017|Hotels, Marketing, Millennials, Social Media|

How can hotels address the challenge of humanisation before robotisation? How can hotels stand out online ?  How can hotels adapt to changing consumer behaviours and what does it mean ? READ THE FULL ARTICLE About Boutique Hotel News: The Boutique Hotel News website is one of the leading B2B news platform for the hotel [...]

#HBTREND – “Simon the Snake” has stung…watch out, it is poisonous! A Millennial’s reply to Simon Sinek’s ‘millennial question’ 30M views

January 5th, 2017|#HBEvents, #HBNewsletter, Marketing, Millennials|

Friends, colleagues, parents of friends and colleagues, you have all seen and shared THE Simon Sinek interview: the one HERE, where he is saying lots of %^I)$^IP#P^IP#I! And still you like what he is saying?! Are you nuts? Are you 'suicidal'? Do you doubt so much that you lose the self-esteem of our generation USPs? We are the DIGITAL world! [...]

#HBTREND – Top 5 Digital Trends for 2017 via HOREKA

January 2nd, 2017|Content, Hotels, Marketing, Restaurants, Social Media|

If you are: a hotel or restaurant professional who don't always have time to catch-up on the latest digital trends - especially smaller businesses, a professional interested in learning more about the digital world, a busy digital marketing, PR or communications professional working in the hospitality industry and looking to stay on top of the the [...]

#HBSTRATEGY – 3 Tips to Create Content That Will Make Your Hotel Stand Out on Instagram !

December 11th, 2016|#HBSTRATEGY, Content, Hotels, Marketing, Social Media|

From a hotel’s perspective, what best way than to showcase the beauty and uniqueness of your property than being the one making your fans dream, crave, travel with beautiful content and stories on Instagram?  It seems however that hotels, big and small, all over the world, are facing the same challenge : how to engage fans on [...]

#HBREPORT 1 – The Digital Halloween Costume : What Luxury Hotels in London Wore the Scariest Social Media Costume ?

November 1st, 2016|#HBMembers, Hotels, Marketing, Social Media|

Halloween in the UK and in the USA is a quite a popular event. Everyone, kids and adults alike enjoy dressing up. This year even Burger King dressed up as McDonalds! And when looking at some top London luxury hotels' Instagram content, it looks like some 5* dressed up as 3* this Halloween! But it clearly did [...]

#HBTREND – Traditional or Digital ? Reflecting on the Future of Restaurant Menus

October 10th, 2016|#HBMembers, Marketing|

It is in restaurants' nature to evolve with time and according to market trends, customer behaviours, technology etc. As a result, many restaurants over the world test and try different types of menus. We have taken a closer look at a few restaurants in London and Paris and their approach to menu-design. 1.'No Menu'   L'Entrecote - Paris, [...]

#HBTRENDS – Who Are The Fake Digital Gurus and How to Avoid Them ?

September 20th, 2016|Marketing, Social Media|

I was inspired to write this post after reading an article about the Charlatans of Hospitality (a group of people who believe that because they travel a lot and stay in 5* hotels, they can call themselves hotel developpers - HAHA!). It made me laugh because this kind of people has infiltrated many different industries (restaurants, hotels, food, law, [...]