#HBREPORT 1 – The Digital Halloween Costume : What Luxury Hotels in London Wore the Scariest Social Media Costume ?

November 1st, 2016|#HBMembers, Hotels, Marketing, Social Media|

Halloween in the UK and in the USA is a quite a popular event. Everyone, kids and adults alike enjoy dressing up. This year even Burger King dressed up as McDonalds! And when looking at some top London luxury hotels' Instagram content, it looks like some 5* dressed up as 3* this Halloween! But it clearly did [...]

#HBTRENDS – Who Are The Fake Digital Gurus and How to Avoid Them ?

September 20th, 2016|Marketing, Social Media|

I was inspired to write this post after reading an article about the Charlatans of Hospitality (a group of people who believe that because they travel a lot and stay in 5* hotels, they can call themselves hotel developpers - HAHA!). It made me laugh because this kind of people has infiltrated many different industries (restaurants, hotels, food, law, [...]

#HBSTRATEGY – 15 questions hospitality professionals need to ask before investing in social media tools !

September 8th, 2016|#HBSTRATEGY, Marketing, Restaurants, Social Media|

With the new technologies taking over their businesses and changing customers' behaviours, many overwhelmed restauranteurs out there seem to feel frustrated with the large choice of new tools. If you do not know where to start when thinking of investing into the digitalisation of your restaurant, here are a few points to begin with : Wi-fi [...]

#HBREPORT 1 – Who manages your hotel’s social media? 

July 7th, 2016|#HBMembers, Marketing, Social Media|

Last week, I created a poll on Twitter to try and understand who's behind a hotel's social media channels. The fact that it was a poll on Twitter means that answers are very broad in terms of country, hotel size or category, and not specific enough. However it already gives some interesting information. Respondents could either select "a social [...]