Every day, hospitality businesses and professionals have the proof that Facebook, Instagram, Twitter etc. change how consumers communicate, book, and behave online AND in real life (IRL)… This is the world where everything is connected and intertwined : a simple like to a post, a picture posted online, a comment or even a reply has the power to MAKE or BREAK your reputation.
And bad reputations, especially when it comes to bathroom cleanliness or food, don’t sell !
Value, unique experiences, authenticity and humanity do sell though ! In an increasingly robotised, digitalised, automated world, this is what makes your hotel or restaurant unique. And this is what your customers and travellers are after and what engages them online.
Isn’t this human factor also at the root of the hospitality industry ? 😉
Studies have shown that engaged customers buy 90% more frequently, spend 60% more per transaction and deliver three times the value to the brand over the course of a year.
How can hospitality professionals get up to speed ? Is it just a matter of being active online, posting pictures on social media ? No… we have already covered that 😉 What are they missing to show their unique, authentic, personalised added value online ?
A social media strategy !
Increased profits, stronger and different brand, more fans, engagement, reach… are only a few benefits of having a strong authentic, integrated social media strategy in place.
This is why we are gifting you a special social media strategy guide that was published in the latest issue of the HOREKA magazine last month.
Here is a preview of the basic “authentic strategy” questions this guide will help you answer :
1. What are your goals?
2. Who will implement the social media strategy in your team ?
3. Who is your target audience?
4. Which platform are you going to use?
5. What content should you share?
6. How often should you post?
7. What tone of voice is right for you?
Hannah & Jennifer
Interested in a 1 month social media strategy board (Facebook, Twitter, Instagram) for your hotel or restaurant ? get in touch for a personalised quote !